With the prior popularization of 10-step Korean skincare routines across the Western market and relentless product innovation, our bathroom cabinets are fuller than ever. But, apart from the cost to our bank balance, there’s a bigger picture to be seen—which is what our quest for better skin is costing the earth.
Since the revelations about just how much damage microbeads were doing to our oceans, we’re right to question how what we use affects our home. From sheet masks being dubbed the ‘new plastic straws’ to coastline-polluting make-up wipes, we could unwittingly be harming the environment with each product in our morning routine. Even the staple humble cotton pads have been shown to use vast amounts of water to produce, with reusable cloths being suggested as a more eco-friendly solution.
But we’re waking up to our role in protecting the planet. Global market research analyst Mintel forecast in their Global Beauty and Personal Care Trends 2030 report that consumers will demand simplified skincare in addition to more natural and organic products: “Slow beauty will take over with thoughtfully-crafted products that encourage consumers to pare back routines.”
The predicted change in attitude towards consumption has no doubt been accelerated by the pandemic, as job insecurity and renewed perspective forced many of us to rethink our spending habits. The Global Web Index reports that since the COVID-19 outbreak, 43% of female beauty buyers in the US/UK simplified their daily skincare/beauty routine, while 34% of men did the same.
Not only is our new topical supplement formulated to deliver all the nutrients your skin needs in one daily dose so you can reduce the number of products you use every day, but we package it consciously to ensure its impact on the environment is as meaningful as its results to your skin health.
While we’re working hard on the recyclability of the pump, THE PILL is packaged in an unlaminated box, ensuring that it can be recycled as they don’t use plastic. The paper we use for our boxes is 30% post-consumer recycled which is Green Seal Certified, FSC Certified and is manufactured with 100% renewable energy. The paper is processed chlorine-free, significantly reducing the amount of harmful waste produced in manufacturing. The ink we print with is vegetable-based soy ink. On average, paper can be recycled five to seven times.
The bottle is made of glass, like the majority of our products (except single-serve packets). Not only does our signature pharmaceutical glass protect THE PILL’s formula without the need for harsh preservatives, but glass is the easiest material to recycle and reuse. It is an infinitely recyclable material and has an endless lifespan. We use non-toxic, scratch-resistant ceramic ink to print on our glass, which doesn’t impact the recyclability of the material and does not expose our printers to harmful toxins during the printing process.
Shop THE PILL all-in-one serum now.