HAIR HEROES SET
- Anyone experiencing hair loss, thinning or shedding
- Those looking to boost hair growth
- Anyone looking to improve scalp and hair health
Take 3 capsules of GROWTH PHASE daily in the AM with food. Before shampooing, divide hair into 6 sections and apply SUPA_THICK directly to the scalp. Massage in and leave for 20 minutes. Wash hair with SUPA_THICK SHAMPOO and CONDITIONER to finish the routine.
- Red Algae: Mineral-rich, adding instant hydration to hair
- Apple Cider Vinegar: Supports the scalp microbiome
- Vitamin B5: Improves hair elasticity and strength
- Patented Probiotic Technology: Probiotics, prebiotics and postbiotics work together to optimise scalp health
- Rosemary Leaf Oil: Boosts circulation, providing starved follicles with fresh blood
- B Vitamins (including biotin and thiamin: Contribute to a reduction in hair loss and convert carbohydrates into energy in the body, stimulating keratin production
- Biovabio™ Full of collagen, elastin and amino acids, essential for encouraging hair growth
BiovaBio™, Vitamin C, Vitamin E, Vitamin K, Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Biotin, Pantothenic Acid, Iodine (from Kelp), Horsetail Plant Extract, Reishi Mushroom, Eleuthero Root Extract. (Contains egg.)
SUPA_THICK Water/Aqua/Eau, Isopentyldiol, Glycerin, Inulin, Benzyl Alcohol, 1,2-Hexanediol, Polyglyceryl-3 Laurate, Lactitol, Xylitol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Propanediol, Rosmarinus Officinalis (Rosemary) Leaf Oil, Salvia Sclarea (Clary) Oil, Caprylhydroxamic Acid, Mentha Piperita (Peppermint) Oil, Sodium Phytate, Sodium Hydroxide, Glycine, Larix Europaea Wood Extract, Sodium Metabisulfite, Eclipta Prostrata Extract, Phyllanthus Emblica Fruit Extract, Bacopa Monnieri Extract, Camellia Sinensis Leaf Extract, Zinc Chloride, Lactic Acid, Maltodextrin, Sodium Levulinate, Lactobacillus Ferment, Linalool**, Limonene** SUPA_THICK SHAMPOOAqua (Water), Sodium Cocoamphoacetate, Betaine, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Acrylates/Palmeth-25 Acrylate Copolymer, Panthenol (Vitamin B5), Sodium Lauroyl Oat Amino Acids, Phenoxyethanol, Hexylene Glycol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Capryloyl Glycine, Parfum (Fragrance), Sodium Benzoate, Sodium Chloride, Potassium Sorbate, Acetum (Apple Cider Vinegar), Avena Sativa (Oat) Kernel Oil, Coconut Acid, Limonene, Xylitylglucoside, Glycerin, Kappaphycus Alvarezii Extract, Linalool, Amaranthus Caudatus (Velvet Flower) Seed Extract, Citronellol, Sea Water, Sodium Hydroxide, Geraniol.
SUPA_THICK CONDITIONERAqua (Water), Cetearyl Alcohol, Betaine, C15-19 Alkane, Cetrimonium Chloride, Panthenol (Vitamin B5), Stearamidopropyl Dimethylamine, Polyquaternium-10, Behentrimonium Chloride,Hydroxyethylcellulose, Sodium Benzoate, Parfum (Fragrance), Hydroxypropylgluconamide,Phenoxyethanol, Citric Acid, Potassium Sorbate, Hydroxypropylammonium Gluconate, Acetum (Apple Cider Vinegar), Avena Sativa (Oat) Kernel Oil, Limonene, Glycerin, Kappaphycus Alvarezii Extract, Linalool, Amaranthus Caudatus (Velvet Flower) Seed Extract, Tartaric Acid, Citronellol, Benzyl Alcohol, Sea Water, Geraniol.
Thoughtfully Developed
Cruelty-Free
Fragrance-Free
Paraben-Free
100% Vegan
SLS-Free
Silicone-Free

How it works
SUPA_THICK works to minimise the number of hairs being lost while boosting the growth of healthy new ones, with clinically studied follicle protection technology and a blend of circulation-boosting ingredients (a sufficient blood supply is required to deliver nutrients to the hair follicles). Rosemary leaf and peppermint oil support healthy follicles, and clary sage oil helps strengthen the hair shaft, making it more difficult to break.
GROWTH PHASE is formulated with key vitamins, including all 8 B vitamins, known to boost the production of keratin - the protein inside individual strands that gives hair its structure. Our ingestible supplement also contains eggshell lining, which is rich in collagen to speed up hair growth and improve elasticity and strength from the inside out.
Our skin is naturally acidic, and with most foaming shampoos leaning more alkaline, this can disrupt the scalp microbiome. Apple cider vinegar in SUPA_THICK SHAMPOO lowers the pH level and adds shine to hair. Sugar beet-derived amino acids in SUPA_THICK CONDITIONER support the scalp by protecting the skin barrier and reducing TEWL (transepidermal water loss).
Our scalp creates sebum oil to coat each individual hair, adding moisture and a protective barrier. To build strength and elasticity, we added oat oil to SUPA_THICK SHAMPOO, full of vitamin E, linoleic and oleic acid (omega-9), the latter of which is naturally found in sebum. Velvet flower seed in SUPA_THICK CONDITIONER penetrates each hair cortex, proven in trials to increase the diameter of individual fibres by 11.3% for fuller, healthier hair.
Ingredients
All of our ingredients are ethically and sustainably sourced, ensuring that each ingredient is clean, potent and proven.

Apple Cider Vinegar
Balances pH levels

Vitamin B5
Strengthens hair

Biovabio™
Collagen-rich to boost hair growth

Rosemary Leaf Oil
Supports scalp health
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TRIED + TESTED
THE FULL WORKS HAIR ROUTINE
All of our products are designed to work together to preserve the health of your skin long-term.


GROWTH PHASE
For thicker, fuller hair, clinically proven to reduce breakage and support hair growth.

BODY
SUPA_THICK SHAMPOO and CONDITIONER both come in a bottle made with 30% PCR plastic (post-consumer recycled plastic), and can go on to be recycled again. We recommend removing the pump prior to recycling - this currently isn’t able to be recycled in household waste streams - but can be sent back to us and recycled in-house. SUPA_THICK is housed in a recyclable bottle, and GROWTH PHASE is housed in an infinitely recyclable amber glass jar. Both are printed with non-toxic, ceramic ink, and come in paper boxes made using 30% post-consumer recycled paper.
PEOPLE
Every ingredient in the HAIR HEROES SET has been sourced ethically and sustainably, and is developed by GMP certified manufacturers. Wherever possible we use organic ingredients - not only because organic foods are proven to be more nutrient-rich, but also because we want to support sustainable farming and clean soil worldwide.
PLANET
SUPA_THICK SHAMPOO and CONDITIONER both come in a bottle made with 30% PCR plastic (post-consumer recycled plastic), and can go on to be recycled again. We recommend removing the pump prior to recycling - this currently isn’t able to be recycled in household waste streams - but can be sent back to us and recycled in-house. SUPA_THICK is housed in a recyclable bottle, and GROWTH PHASE is housed in an infinitely recyclable amber glass jar. Both are printed with non-toxic, ceramic ink, and come in paper boxes made using 30% post-consumer recycled paper.
FAQs
Rather than using SLS or SLES, which not only strip the hair of natural oils but also disrupt the scalp microbiome, we use a gentle blend of Sodium Cocoamphoacetate, Cocamidopropyl Betaine and Sodium Methyl Cocoyl Taurate. All of these SLS-free and low-foam ingredients are derived from coconut.
There is no definition for ‘clean’, so we have created our own criteria which we call Clean Clinical. We have an extensive list of ingredients that you’ll never see in our formulas, some of them may impact our health long term, some can cause environmental damage and some can impact the health of our microbiome. Our formulas are designed to deliver results, without causing damage to people or the planet – and for us that means using a combination of naturally derived ingredients alongside cutting edge lab-made ingredients. Always safe, always considered.
Washing your hair every 2-3 days (or less) is ideal. Going a little longer between washes allows your natural oils to rebalance and nourish the hair and scalp, as well as allowing your scalp microbiome to flourish. A healthy scalp means healthy hair.
No, neither SUPA_THICK SHAMPOO and CONDITIONER contain any synthetic fragrance, only naturally derived essential oils. Due to labeling regulations we have to use the word ‘parfum’ as a catch-all for any fragrance in a formula.
No, we recommend applying to dry hair and leaving it for 20 minutes, then washing your hair, as usual, 2-3 times per week.
We recommend taking GROWTH PHASE for at least 12 weeks to start seeing a change in your hair which will improve with consistent and prolonged use.
GROWTH PHASE is a nutritional supplement to support hair growth and improve overall hair health. With consistent use, GROWTH PHASE may help with postpartum hair loss. However, if you are breastfeeding, please seek advice from your medical professional before use. We recommend checking with your doctor or medical professional before taking any supplements when pregnant or breastfeeding.