Fragrance

Florals With Function: the stories behind the blooms

Florals With Function: the stories behind the blooms

Curated online floristry website Floom explains the rich histories and symbolism of the flowers in our bespoke Valentine’s Day bouquet.
Fragrance
Functional Fragrance
Ingredients
Meet the perfumer behind FOREST LUNGS

Meet the perfumer behind FOREST LUNGS

World-renowned perfumer Guillaume Flavigny breaks down the process behind creating FOREST LUNGS, a fragrance that puts function at the forefront.
Fragrance
Ingredients
Interview
My Formula: Ryan Lanji on bringing the outside in

My Formula: Ryan Lanji on bringing the outside in

Winner of Netflix’s The Big Flower Fight Ryan Lanji reveals how connecting with the outdoors can start with some simple sensory exploration at home.
Fragrance
Interview
My Formula
The science behind the calming effect of forests

The science behind the calming effect of forests

We explain the invisible stress-relieving, immune-boosting medicine that we inhale every time we step into a forest.
Fragrance
Ingredients
Stress
Making vetiver fair for all

Making vetiver fair for all

Good for your mental health, good for local farmers: supporting a cooperative and improving sanitation in Haiti for the vetiver we use in our new anti-stress fragrance supplement FOREST LUNGS.
Fragrance
Ingredients
Stress
Turning sawdust into scent

Turning sawdust into scent

The innovative upcycling process behind the Moroccan cedarwood extract we use in our new anti-stress fragrance supplement FOREST LUNGS.
Fragrance
Ingredients
Stress
Responsibly sourcing “green gold”

Responsibly sourcing “green gold”

Prized for its use in Earl Grey tea, medicine and perfume, we spotlight bergamot, the fruit of the Greek goddess Aphrodite, and its journey from Calabria, Italy to our new anti-stress fragrance supplement FOREST LUNGS.
Fragrance
Ingredients
Stress